Business Resources for Authors

Creating a Book Launch Plan

March 2, 2014 @ 1:00 pm – April 6, 2014 @ 1:00 am
Amy Atwell

**Permission to forward granted and encouraged.**


Creating a Book Launch Plan

Course Details

This five-week class is designed to help students develop a marketing plan, budget and calendar for launching a book release. Great for debut authors, self-published and commercially published authors who want to actively participate in increasing their book sales.

  • Revealing your cover art
  • Press releases & media kits
  • Launch parties & virtual launches
  • Requesting book reviews
  • Blog tours & guest blogs
  • Giveaways
  • Online promotion: Facebook, Twitter, Goodreads and more
  • Paid advertising
  • Book signings, readings, author visits (live promotion)
  • Planning your time and budget


  • For students to learn what elements to include in a marketing plan to launch their book
  • For students to create a marketing budget for their book launch
  • For students to establish task deadlines when promoting their book
  • For students to gain knowledge and tools to help them create a cohesive marketing plan to launch their book
  • For students to discover trustworthy resources for further research


  • Dates:  March 2 — April 5, 2014
  • Taught by Amy Atwell and Kelli Finger
  • Cost:  $50 payable by PayPal or check
  • The class will take place on a Yahoo loop. Lectures will be posted to the group and in the files section. Registrants will receive an invitation to the group after they’ve completed the registration process (invitations to be sent after February 27th).
To register and pay with PayPal, please submit payment via PayPal. You’ll then be directed to our class registration page. Safari browser may be incompatible with PayPal. 

To register and pay by check or money order, proceed directly to the class registration page. Payment information is listed there.
Pay by Check

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