Business Resources for Authors

The Happiness Project, a Marketing Example

Learn how The Happiness Project became a #1 NYT Bestseller and successful cottage industry.


We love Dan Blank and his We Grow Media newsletter. Back in September, Dan featured a case study discussing how an Author Entrepreneur can find success. Bear in mind, this isn’t a model everyone should follow—merely one path forged by one author who showed she had “as much business savvy as creative vision.”

Meet Gretchen Rubin, author of the #1 New York Times Bestseller The Happiness Project NYT Bestseller is hard enough, but how did she reach the #1 spot merely one month after her book’s release?

It didn’t happen in those thirty days. Gretchen started her game plan years before. She launched a blog by the same title in 2006 because, to paraphrase her, she was worried that she was living her without asking one critical question: was she happy.

Happiness is a theme most people will welcome and embrace. Happiness isn’t bound by gender or age or race. It became the basis of her platform, something she could discuss in a variety of ways and package in her blog, her book, speaking engagements and more to build a cottage industry that’s become a rousing success.

Check out the full case study to see how she built her platform, the elements of her book launch marketing, and how she engages her audience and rewards her fans. Non-fiction authors may find immediate parallels, but even fiction authors can learn from her story.

There’s a lot to be said for happiness. You may even want to join her Year of Happiness Challenge.

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1 Comment
  1. Thank you for the kind words and mentioning the post!

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