Kudos to Joanna Penn for another great post on her The Creative Penn web site. In her recent Marketing Fiction vs Non-Fiction post, Joanna includes half a dozen links to additional sources discussing the difference between non-fiction and fiction works and their construction. There’s also an embedded video of Internet marketing expert Jim Kukral interviewing Penn about the differences an author encounters when trying to market non-fiction books vs fiction books.
Penn also includes a link to download the audio of the interview so you can listen to it on the go.
Two key points that Penn makes:
- Price can impact sales. Many indie authors have found that a price range of $2.99—$4.99 maximizes the balance between sales and profits.
- Readers buy books most often from book retailer sites, not author web sites. Investing time gaining better visibility on Amazon, Apple, Kobo and/or PubIt! may be better than investing in turning your personal author web site into a sales site.