Professionals know they must spend time not only sharpening their trade skills (i.e. the writing craft for writers), but also enhancing their business-related skills. As a writer, if you aren’t reading one non-writing resource per quarter, you’re probably neglecting this aspect of your professional development.
Since it’s a challenge to keep up with worthwhile resources, we’ll share a few highly recommended books we’ve read recently.
The Accidental Creative by Todd Henry – Henry talks about how to develop “on demand” creativity and provides a unique method to quarterly, monthly and weekly planning.
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin – Projects invariably become sticky and hard in the middle. Godin gives advice on knowing the difference between a project cul-de-sac and a mere “dip.”
Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath – The Heath brothers—through the use of real-world, compelling examples—show how to make critical internal and external changes. They also discuss the war between the rational and emotional mind and how to satisfy them both.
A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink – Pink is a former White House speech writer who has moved on to pen some fabulous non-fiction resources. In this book, he talks about the six new “senses” and how using them can help you be more successful in business and life.
Consider downloading a sample of each book and picking one as your business reading for the quarter.