The auction takes a full year to plan and pull off, but it’s a labor of love—an effort to help all the people who, like her youngest son, suffer from diabetes. Her very first auction ran in 2005 and in 2011, the auction raised over $300,000. It’s the biggest online event to fund diabetes research in the world.
Brenda is seeking donors for the 2012 auction. Interested authors should plan to donate something in addition to any books—a gift basket, a gift card, a lunch with you, a critique. A group of authors could even pool their money and donate a Kindle, Nook or iPad. Last year, the auction boasted 20,000 unique visitors and over 500,000 page hits. It’s a great promotional opportunity in addition to contributing to making a difference for the millions who suffer from diabetes.
How to get involved
- Register for the auction. You may want to bid on items offered by agents, freelance graphic designers, cover artists or promotional websites. Curious to see what’s already being gathered? Preview the growing list.
- Go to Brenda’s For the Cure website, scroll down and make a charitable contribution via PayPal to help cure diabetes.
- Donate an item. Contact Anna to start the process of creating your own auction page.
- Help spread the love. Download a banner or widget to post on your site and help promote the auction. See all the auction downloads.
Be sure to mark your calendars. We’ll be reminding you when the auction kicks off in May.