Social media has become such a pervasive part of our personal and business lives that it was only a matter of time before someone began measuring our relative skill levels. Klout utilizes your presence on Facebook, Twitter, LinkedIn, Foursquare, YouTube, Instagram, Tumblr, Blogger, Last.fm, and Flickr** to calculate a numerical representation of your influence via social media.
Why should you understand the Klout concept? Because even if you’ve never registered to use Klout, chances are you have a profile since the company accesses public data in order to measure relative influence.
From their website, Klout explains the company’s three primary measures as:
- True reach – how many people you influence
- Amplification – how much you influence them
- Network Score – how influential they are
Based on these scores, Klout labels you as one of the following:
Dabbler – “You might just be starting out with the social web or maybe you’re not that into it. If you want to grow your influence, try engaging with your audience and sharing more content.”
Observer – “You don’t share very much, but you follow the social web more than you let on. You may just enjoy observing more than sharing or you’re checking this stuff out before jumping in full-force.”
Explorer – “You actively engage in the social web, constantly trying out new ways to interact and network. You’re exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you ‘get it.’ We predict you’ll be moving up.”
Socializer – “You are the hub of social scenes and people count on you to find out what’s happening. You are quick to connect people and readily share your social savvy. Your followers appreciate your network and generosity.”
Conversationalist – “You love to connect and always have the inside scoop. Good conversation is not just a skill, it’s an art. You might not know it, but when you are witty, your followers hang on every word.”
Broadcaster – “You broadcast great content that spreads like wildfire. You are an essential information source in your industry. You have a large and diverse audience that values your content.”
Networker – “You know how to connect the right people and share what’s important to your audience. You generously share your network to help your followers. You have a high level of engagement and an influential audience.”
Specialist – “You may not be a celebrity, but within your area of expertise your opinions are second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience.”
Thought Leader – “You are a thought leader in your industry. Your followers rely on you, not only to share the relevant news, but to give your opinion on the issues. People look to you to help them understand the day’s developments. You understand what’s important and your audience values that.”
Feeder – “Your audience relies on you for a steady flow of information about your industry or topic. Your audience is hooked on your updates and secretly can’t live without them.”
Pundit – “You don’t just share news, you create the news. As a pundit, your opinions are wide-spread and highly trusted. You’re regularly recognized as a leader in your industry. When you speak, people listen.”
A recent post by Lara Wellman provides some additional insight on Klout, and we tend to agree with Lara’s take on how to regard your score:
“Klout is not meant to be something that you are actively trying to increase. When I see my klout score go up it means that I am doing what I really want to be doing well – providing useful information to the people that follow me.”
** Klout will include Facebook Pages and Google+ in the future.