Most authors offer their readers a newsletter sent via email. If you’re one of those authors, you may spent a great deal of time pondering the content you’ll include. But have you ever considered the best time of day to distribute that e-newsletter?
This infometric on Timing and Email Marketing by Kissmetrics is fascinating if you want the complete skinny on marketing emails.
But a few takeaways for authors are:
- Consider segregating your list by time zone, if possible
- Avoid sending your newsletter between 10am and noon and between 2pm and 3pm
- Your best timing windows may be between 6am-10am and again between 7pm-10pm