No one can deny the importance of good cover art. Despite the adage “don’t judge a book by its cover,” many buyers will imprint the image from your book cover as part of their decision process. A good cover can help drive sales, while a bad cover can drive potential readers away.
Today’s technology can help almost anyone design a book cover. But there’s an art to combining the text and images so they translate well to thumbnail size. There’s also a science to all the formatting, resolution and sizing. And there’s a business to making sure the images used are purchased or licensed properly for ongoing use as a book cover. These are all great reasons to hire an experienced cover art designer.
If you know of other great image resources, please add them to the comments!