Business Resources for Authors

Newsletters & Email Marketing: Are You FTC Compliant?

Are your e-mailings compliant with the CAN-SPAM Act?

There’s no denying the value of a mailing list. And email marketing is even more popular because it is, for the most part, free. For authors, newsletters and promotional emails are a chance to talk directly to their targeted audience and have full control of the message.

But are your mailings compliant with the FTC’s CAN-SPAM Act? This 3-minute video shares the 7 things you need to know if you use email to promote products or services.

 

Direct link to video: http://business.ftc.gov/multimedia/videos/complying-can-spam-act.

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